Aurélia Joly - Art Director

Driven by the creation of immersive and impactful experiences,
I craft spaces where art becomes a catalyst for reflection and action, rooted in the social, environmental, and cultural challenges of our time. My journey reflects a continuous pursuit of blending aesthetics with meaning, inviting people to rethink mindsets while inspiring and transforming.

​

I began my career in highly creative environments: at Kenzo (LVMH), where I explored the art of detail, and at Modzik magazine, where I worked on producing photoshoots in the fashion and music industries. As an Art Director at BETC (Advertising Agency), I led campaigns for international brands such as Peugeot and Canal+, developing my conceptual thinking and mastering graphic design.

​

Over time, after living & travelling in Australia, New Zealand, India, and Asia, I realised the importance of aligning my work with a positive impact. My experiences taught me that outer change is deeply rooted in inner development. This realisation inspired me to go independent and integrate these core values into my work, weaving my artistic skills and with a purpose-driven approach.

 

Since 2020, I expanded my expertise by integrating event production. I collaborated on festivals such as The Gardens of Babylon, Kamiwaza, Hédoné, Astral Plans, Château Perché, Pinky Promise, Fluctuations, Maison Alkemia...
Offering either art direction, social media communication, event production, scenography, storytelling, or team management, depending on the project. 

In 2024, I founded Playgrounded, a creative studio dedicated to empowering inner peace & creativity as catalysts for global change.

 

Today, I stand out for my ability to transform ideas into tangible realities by creating aesthetic, immersive, and meaningful experiences. Whether as an Event Producer or an Art Director,

I am ready to take on new challenges and imagine projects that inspire and awaken new ways of thinking about the world.

​

Aurélia.